Paddypower Advert Campaign (Collaborative Project)
An advertising campaign for the Paddypower Betting service. Paddypower are known for creating controversial and humorous adverts so to follow in their style, my response was a mock award scenario that rewards celebrity sports stars for their worst moments. Called Paddy of the Year, it advertises a betting opportunity for people to bet on who in sport will be the next have their worst moment. This could; be throwing a tantrum or biting someone. The visuals of celebrities being labelled as babies with green and white dummies in their mouths adds a humorous touch to their immaturity.